Marketing your music

Marketing your music is an important aspekt of the music industry, the marketing makes sure your music is heard, and played by people.

Some interesting ideas have been used over the years to grab peoples attentions; for example, Carl Cox released an album on a USB stick, which was a new and unheard of way of marketing music. The USB stick contained his music and other things which fans would be interested in. The different approach to marketing this album was a genius idea that grabbed people's attention and essentially made Carl Cox money.

Publicity stunts are also a good way of grabbing people's attention when trying to market an idea, if people see something or hear about something, then your message is out there and people have heard of what you are trying to sell. Even if they do not buy your product, they have still seen/heard of it and may tell people who'll be interested and they might tell other people and so on. Another example of interesting marketing ideas was the release of In Rainbows by Radiohead in 2007, which was downloadable for whatever price you want. This idea, although it was not a money making scheme would have still raised awareness of the band and the album. You could also get a limited edition hardcopy of the album which, included a version on vinyl. This marketing idea must have worked, because it sold more than 3 million copies worldwide.